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MediaLive International Acquires WingateWeb

Implements Vision for Next Generation Event Marketing Solutions for the Technology Industry

SAN FRANCISCO--(BUSINESS WIRE)--June 7, 2004--MediaLive International, Inc. today announced the acquisition of WingateWeb LLC, a leading developer of event management software. WingateWeb produces the industry's most powerful, scalable, and affordable end-to-end event management software solution; including registration, conference and content management, event logistics and on-site services. The acquisition enables MediaLive International to offer complete event solutions that raise the bar for the industry by significantly improving the customer experience at events.
WingateWeb will become an integral part of MediaLive International's continued build-out of its Active TechBuyer database, a resource that enhances the communication between technology marketers and buyers at events and throughout the year. This approach represents the first of its kind in the industry and lays the groundwork for more comprehensive products that will create ongoing opportunities for the Active Interchange of ideas, knowledge and experience between buyers and sellers.

"The technology solutions built by the WingateWeb team exceed anything we've seen in the market, and the company's roster of blue chip clients is testament to their understanding of what companies are looking for in events," said Robert W. Priest-Heck, president and CEO of MediaLive International. "WingateWeb complements our vision to help technology sellers connect with the right buyers, in the right context, at the right time. With the addition of WingateWeb's solutions to our portfolio of global products and services, we are well positioned to offer unprecedented event marketing solutions to the technology industry."

"The combination of MediaLive International and WingateWeb will enable WingateWeb to remain at the forefront of the event management solutions industry, while gaining instant exposure to new markets and events," said Tom Karren, co-founder of WingateWeb. "We are excited by the opportunity to provide the highest-level products and services to our core customers and to broaden our customer base together with MediaLive International."

MediaLive International is implementing the WingateWeb solution during the JavaOne(SM) Conference and at its COMDEX(R) event in November 2004. In 2005, the company intends to roll out WingateWeb to all MediaLive International events around the world. WingateWeb will also enhance the service offerings of Studios, the MediaLive International agency which produces the technology industries foremost global custom events.

Tom Karren will assume the role of vice president and general manager of MediaLive International's newly formed WingateWeb division. Additionally, co-founders Ty Allen and Doug Baird will serve as vice presidents of the division. The company will build on its current customer base while developing new business opportunities, both independently and in conjunction with MediaLive International.

About WingateWeb Conference 3.5

WingateWeb's flagship product, Conference 3.5, is an end-to-end, Web-based solution that manages all key aspects of an event, from registration to post-event reporting and analysis, all accessed through an easy-to-use portal interface. The product provides data consolidation across the entire event and enables all participants to view the right information at the right time to manage all deliverables.

Each module of Conference 3.5 (Conference Administrator(TM), Registration, MyConference Attendee Tool(TM) and Virtual Events Director(TM)) consolidates all event data into a single database. The solution provides the event team with a holistic view of event activities and enables the event team to maximize their event ROI through immediate, fact-based decision-making.

About WingateWeb

WingateWeb specializes in creating Web-based software to manage enterprise-level conferences and events. With emphasis on leveraging all event data using a single database, WingateWeb's technology offers comprehensive solutions to complex event problems. Current clients include many Fortune 500 technology companies who demand powerful and innovative solutions for their enterprise-level events. WingateWeb is a division of MediaLive International and is headquartered in Lindon, Utah. For more information about WingateWeb, please visit www.wingateweb.com.

About MediaLive International, Inc.

MediaLive International is a media and marketing company that drives the advancement of technology in business. MediaLive International's products and services encompass the IT industry's largest exhibitions, including COMDEX(R) and NetWorld(SM)+Interop(R), such highly focused educational programs as VoiceCon(R), custom conferences produced by Studios, such as JavaOne(SM), respected publications including Business Communications Review, and specialized vendor marketing programs. MediaLive International is a privately held company headquartered in San Francisco, with offices throughout the world. For more information about MediaLive International, visit www.medialiveinternational.com.

MediaLive International, Seybold, Seybold Seminars, COMDEX, NetWorld+Interop, Business Communications Review, VoiceCon, and associated design marks and logos are trademarks or service marks owned or used under license by MediaLive International, Inc., and may or may not be registered in the United States and other countries. Other names mentioned may be trademarks or service marks of their respective owners. JavaOne is a registered trademark of Sun Microsystems, Inc.

Contacts


MediaLive International, Inc.
Emily Swanson, 415-905-2457
emily.swanson@medialiveinternational.com
or
WingateWeb
Jason Mitchell, 801-722-3216
jasonm@wingateweb.com

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