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WTTC warns against pre-Olympics complacency

Business Home Internet At a meeting convened by the World Travel & Tourism Council (WTTC), industry leaders discussed the need to capture the considerable growth opportunities which have emerged for UK Travel & Tourism.

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Business Mlm Opportunity According to research by WTTC and Accenture, Travel & Tourism represents 9.4 per cent of the UKs gross domestic product and accounts for 2.6 million jobs.

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Based Business Home Income In 2006, global Travel & Tourism is expected to grow by 4.6 per cent, continuing at a rate of 4.2 per cent per annum over the next ten years. Globalization and increasingly strong economies in many developed and developing countries, including China and India, along with improved accessibility and information for travellers continue to stimulate tourism growth. UK Travel & Tourism Demand, currently sixth largest in the world, is expected to grow at 3.1 per cent per annum over the next ten years.

Based Business Home Internet Jean-Claude Baumgarten, WTTC President said, Our research shows UK Travel & Tourism is in a strong position and is poised to do well over the coming decade. However, there is no room for complacency. As more and more governments appreciate Travel & Tourism as a key social and economic driver, competitive stakes will rise.

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Business Homebased Opportunity WTTCs Tourism Satellite Accounting (TSA) research is undertaken annually for 174 countries with research partner Oxford Economic Forecasting (OEF). Since 2006, the research has been sponsored by Accenture.

Based Business Home Mlm According to WTTC, the UKs ability to take advantage of the upcoming 2012 Olympic and Paralympic Games depends on immediate and synchronized action by the private and public sectors to address key issues.

Business New Opportunity Mr Baumgarten highlighted the fact that the UK, particularly London, is perceived by many travellers to be an expensive destination, and he called for a coordinated and well-funded marketing effort to assure visitors that they will receive value for their money. He also emphasized that better regulation, intelligent taxation and a wider understanding of Travel & Tourisms economic value amongst ministries and Regional Development Agencies would further support the industrys growth.

Business Home Online Most importantly, if the full potential of Travel & Tourism growth in the UK is to be realized over the coming years, it is crucial that infrastructure is developed accordingly. This includes airport capacity, accommodation stock and transport infrastructure, continued Mr Baumgarten.

Best Business Home Opportunity Talking about the impact of the 2012 Games on UK Travel & Tourism, Mr Baumgarten said, It is clear that the Olympics will provide a huge opportunity for the UK. Nevertheless, clear planning and resource allocation are necessary to ensure that an Olympic legacy for tourism is created.

Business Investment Paul Deighton, Chief Executive of the London Organising Committee of the Olympic and Paralympic Games (LOCOG) said Hosting the Games in 2012 is a huge opportunity for the UK tourism trade. It will be a catalyst for the industry as a worldwide global event, with millions of visitors expected to the UK. The event will showcase London and the UK and we will provide a fantastic welcome for the world. Hosting the Games is a once in a lifetime opportunity that should not pass us by.

Business Home Making Money Insight into how and where the Travel & Tourism industry is growing is critical for companies that want to improve their performance and take advantage of that growth, said Alex Cruz, Managing Partner, Accentures European Travel Services practice. As all segments airlines, lodging companies and tour operators work to improve their bottom lines, having usable data about both the industry and their own business is essential. The travel industrys high performers will be those that can use industry and customer data to make meaningful decisions.

Based Business Free Home Held on board the Silver Cloud cruise ship, todays special WTTC meeting signified the growing stake of cruise lines in the UKs Travel & Tourism economy. Manfredi Lefebvre dOvidio, Chairman, Silversea Cruises, commented, Silversea Cruises is delighted to host this prestigious event. Cruising is one of the fastest-growing tourism sectors offering a diverse, high-quality and innovative experience for more than 15 million passengers a year. The United Kingdom is now the worlds second largest cruise market, with more than 1 million passengers in 2005.

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