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aQuantive Acquires Franchise Gator

Extends Pay for Performance Marketing Footprint

SEATTLE May 17, 2006 aQuantive, Inc. (NASDAQ: AQNT), today announced the acquisition of Franchise Gator, an Atlanta-based pay for performance digital marketing company. Franchise Gator will retain its brand identity and operate in aQuantives Digital Performance Media business segment. business make money online
Through this acquisition, aQuantive deepens its experience and expertise in pay for performance marketing and acquires a leading footprint in the franchise industry. Founded in 2001, Franchise Gator has become a leader among websites offering digital marketing for franchises and new business services.

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aQuantives digital marketing capabilities and expertise will accelerate Franchise Gators proven model. Franchise Gator has built a strong pay for performance business, said Mike Galgon, chief strategy officer of aQuantive. Its full service franchise marketing platform, coupled with aQuantives core digital marketing capabilities, will serve as the must-have platform for franchisors in the U.S. and abroad.

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Moreover, this acquisition is an important foundation from which we may explore other verticals. We intend to focus on verticals and approaches where we can create sustainable value for both the consumer and the marketer, and will deliver that value with the professionalism and integrity that has become our hallmark, concluded Mike Galgon.

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Steve Syers, vice president of Franchise Gator commented, "We believe that our potential, when paired with the breadth of aQuantives digital marketing prowess, is impressive. We look forward to creating even greater value for the franchisors and entrepreneurs who have trusted us in building the business as we harness aQuantives capabilities to rise to the next level. business opportunity unique
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aQuantive expects this acquisition to be accretive on both a GAAP earnings and EBITDA basis immediately. Franchise Gator expects net revenue of $7.5 to $8.0 million for the full year ending December 31, 2006 and is profitable with 10 employees headquartered in Roswell, Georgia. The total purchase price was approximately $21.5 million in cash. business from home mlm
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About FranchiseGator.com business internet marketing
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Established in 2001, Franchise Gator LLC is an internet-based franchise pay for performance marketing service. Now in its fifth year of operation, www.franchisegator.com presents prospective franchisees with profiles of more than 550 leading franchise opportunities and businesses from 100+ industry sectors. In turn, Franchise Gator provides franchisors with a quality, yet cost-effective mode of franchise marketing. business home make money
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Franchise Gator promotes franchising best practice and is an active member of the International Franchise Association's Supplier Forum. business income opportunity
Desilva + Phillips acted as a financial advisor to Franchise Gator in connection with the transaction. business opportunity unlimited
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About aQuantive, Inc. business opportunity travel
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aQuantive, Inc. (NASDAQ: AQNT), a digital marketing company, was founded in 1997 to help marketers acquire, retain and grow customers across all digital media. Through its operating units, Avenue A | Razorfish (www.avenuea-razorfish.com), a full-service interactive agency, Atlas (www.atlassolutions.com), a provider of digital marketing technologies and expertise, and DRIVEpm (www.drivepm.com) and MediaBrokers, digital performance media companies, aQuantive is positioned to bring value to any interaction in the digital marketplace. aQuantive (www.aquantive.com) is headquartered in Seattle, Washington. business marketing online

Source: aQuantive, Inc.