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Enhanced MSN Communication Services Deliver Compelling Opportunities for Advertisers

Volvo, Sprite and adidas are Some of First MSN Advertising Partners to Use New Ways for Marketers to Communicate Their Brand and Connect with the MSN Audience

REDMOND, Wash., April 7 /PRNewswire-FirstCall/ -- MSN today announced new opportunities for advertisers to more deeply integrate their brands into consumers' overall communications experience with the latest version of MSN(R) Messenger and MSN Spaces. At the center of the offerings are branded theme packs* for MSN Messenger 7.0, which offer engaging ways to interact with a brand while also extending the life of the ad campaign and helping increase advertisers' return on investment. business opportunity travel
In addition to new global advertising opportunities in MSN Messenger, MSN announced the first U.S. advertising partner for MSN Spaces: Volvo Cars of North America LLC. MSN Spaces is a new service through which millions of consumers can share their stories with their friends and family or the entire world. The new campaign from Volvo taps into the storytelling power of the Internet in an entertaining manner that advertises the brand and also helps introduce consumers to new stories from the community.

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"Deeper brand integration into MSN Messenger and MSN Spaces will enable our advertisers to connect with their target audiences in more creative, spontaneous and unobtrusive ways," said Joanne Bradford, vice president and chief media revenue officer for MSN. "Integrating great advertising opportunities is core to our product development process, and as consumers connect through these new branded entertainment experiences in the MSN environment, the results for advertisers are higher brand awareness and favorability."

Like other Internet businesses, mail you about services, features, products, special offers and unique content we believe might interest you. mail communications sent directly from our advertisers or promotional partners, you will be given an opportunity to decline before you provide us information we might use for this purpose. If you decline at the time you provide us such information, Affiliated advertisers for such purposes, though we may on occasion send you information on their behalf.

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Advertising Reaches Heart of MSN Messenger Experience

"We are pleased to be able to work closely with Microsoft to deliver increased automation of messaging and collaboration solutions that help service providers meet the business needs of their customers, as well as branded resellers, " said Serguei Beloussov, CEO of SWsoft. "This is part of a broad strategy, which includes support for the OPEN FUSION initiative and the Application Packaging Standard, to help service providers take advantage of emerging business opportunities such as software as a service (SaaS)."

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Every month more than 155 million active users log in to the MSN Messenger service. The new theme packs in MSN Messenger 7.0, which include backgrounds, emotions, dynamic display pictures and Winks, provide marketers with more compelling opportunities to position their brands at the heart of the consumer's online experience in a tangible and viral way. With theme packs, customers can use the best of customized content from within the MSN Messenger service to personalize their MSN Messenger experience in just one click. Advertisers including Sprite and adidas have signed up to deliver theme packs with the MSN Messenger 7.0 launch. business free opportunity
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Sprite, the world's leading lemon-lime soft drink, has incorporated new MSN Messenger advertising features within the recent launch of "The Scenario" (http://music.msn.com/thescenario ), an exclusive, branded online entertainment experience designed for teens. Created in collaboration with the MSN Branded Entertainment and Experiences Team, "The Scenario" brings Sprite-obsessed spokesperson, Miles Thirst, to life in the digital world through an MSN Messenger theme pack in the U.S., among other things. business florida opportunity
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adidas, a global leader in sports apparel delivering state-of-the-art sports footwear, apparel and accessories, will be integrating its brand and have a stronger global presence within MSN communications services beginning today. The new MSN Messenger 7.0 adidas-branded theme packs, available today in eight countries, will promote the newly launched adidas_1 shoe. adidas ads also will be prominently featured on the new MSN Today site, which provides customers with entertaining and popular content. In addition, rich-media adidas ads will be integrated into customers' MSN Messenger games experience. based business franchise home
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New Ad Opportunities on MSN Spaces Effectively Reach Fast-Growing Audience business christian home
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With the launch of MSN Spaces today, MSN announced that Volvo Cars would be the U.S. launch partner and the first MSN advertising partner for the service. MSN Spaces enables consumers to easily create and maintain a personal Web site for posting blogs, online photo albums, personal music lists and other content they want to share with others. More than 4.5 million consumers have already started their own MSN Spaces sites since December 2004, when the beta version of this service became available, giving Volvo access to a highly valuable and rapidly expanding audience. best business franchise
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MSN and Volvo approached the advertising opportunity with the service in a new and innovative way. Volvo sought to partner with MSN because of the unique opportunity offered by MSN Spaces to reach users who are engaged in telling the stories of their lives, mirroring the "Volvo for life" brand campaign. The campaign centers on the What's Your Story? theme, which includes a destination Web page (http://whatsyourstory.msn.com/ ) that enables consumers to discover great stories being told by others in the MSN community. Besides the What's Your Story? component of the Volvo and MSN Spaces advertising campaign in the U.S., Volvo's ads on the service include a universal ad package on the MSN Spaces home page, unobtrusive text links with graphics at the top of users' personal Spaces, and sponsored MSN Spaces with editorial content initially from MSN Autos and MSN Money, with expansions planned. based business christian home
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"We're pleased to be the first and exclusive brand featured in the latest launch of MSN Spaces in the U.S., a unique and popular destination for the types of consumers Volvo is eager to reach," said Denise Clause, e-business manager of Volvo Cars of North America LLC. "MSN's combination of digital innovation, exceptional creative assistance, comprehensive account support and unparalleled worldwide audience reach has enabled Volvo to consistently attain or exceed its online advertising benchmarks year after year." business free home opportunity
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MSN will expand the advertising opportunities for marketers in all global markets where MSN Spaces is available. The unobtrusive text links with graphics at the top of customers' personal Spaces and a sponsored placement on the MSN Spaces home page will offer attractive prospects to reach targeted local audiences. business opportunity uk
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MSN attracts more than 380 million unique users worldwide per month. With localized versions available globally in 40 markets and 20 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at http://www.msn.com/ . MSN worldwide sites are located at http://www.msn.com/worldwide.ashx . business income internet
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Founded in 1975, Microsoft (NASDAQ:MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. based business home network
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* Theme packs other than those from advertisers may be offered for a fee. business home internet
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NOTE: Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. based business home income
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The names of actual companies and products mentioned herein may be the trademarks of their respective owners. business homebased opportunity
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Source: Microsoft Corp.