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Pure Networks Port Magic User Base Tops Half Million Mark

Strong Consumer Demand Fuels Need for Products that Make the Digital Home Easy to Manage and Operate

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SEATTLE--(BUSINESS WIRE)--Aug. 3, 2004--Pure Networks, Inc., the leading provider of software for the digital home, today announced that more than 500,000 digital home consumers have activated the Port Magic(TM) product on their home networks. At the core of today's digital home is a home network router which connects multiple PCs. Port Magic, which runs on each PC, automatically configures most home networking routers to securely open and close ports as needed, making it easy for consumers to share applications over the Internet. Without Port Magic, computer users must go through a technically challenging process to manually configure their home networks each time they wish to use Internet sharing applications.

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"Consumers are saying that they want a networked home, but there aren't many easy and convenient products on the market that help them create it," said Mike Wolf, principal consumer connectivity and content analyst with In-Stat/MDR. "The success of Pure Networks' Port Magic proves that there is a strong market for an affordable networking product that helps the average consumer expand the usefulness of his or her computer."

The Win32 port will be more familiar to most Windows users. The Cygwin port (including the build environment) will be more familiar to Unix admins and developers. Due to these two different code bases, the security and reliability of the two ports are unrelated to each other. The Win32 port should be considered the more secure of the two at this time. The Win32 port is recommended for most Windows users, however the Cygwin port offers an extra layer of compatibility for Unix developers.

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California resident Jerrold Spriggs, a longtime Port Magic customer, is one of more than 13 million U.S. residents who have established home networks, a number that is expected to more than double by 2008.

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"I wanted to use an online gaming platform but I wasn't able to open the router ports to allow peer-to-peer gaming," Spriggs said. "A friend told me to try Port Magic. It automatically identified my router and then went to work behind the scenes, configuring and opening the needed ports to allow me to participate in online games. It was that easy." business from home mlm
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Pure Networks is committed to making software and services for the digital home, including home network routers, simple to understand and use. The company's User-Driven Development process ensures that products such as Port Magic are created with ease-of-use in mind. business internet marketing
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"The surge in the number of Port Magic users solidifies our position as the leading provider of software for the digital home," said Mark Kroese, Vice President of Marketing for Pure Networks. "We know that right now consumers are finding the management and configuration of their home networks a real challenge. Port Magic simplifies and automates this process, and is the first in a line of consumer software and services designed specifically for the digital home." business home make money
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Pure Networks is currently offering a free 14-day trial for new customers of Port Magic for Windows, available as a download at www.purenetworks.com. It retails for $49.95. business income opportunity
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About Pure Networks, Inc. business opportunity seeker
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Pure Networks, Inc. is a privately held company headquartered in Seattle, Washington, dedicated to creating software and services for the digital home. For more information, visit the company's website at http://www.purenetworks.com, send e-mail to info@purenetworks.com or call 206-322-9002. business opportunity turnkey
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Sterling Communications business marketing network
Rachel V. Berry, 253-853-5030
rberry@sterlingpr.com