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IT Event Measurement and Audit Council -IT EMAC- Sets Stage for Increased Accountability with New Industry Standards for Exhibition and Event Audits

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SAN FRANCISCO--(BUSINESS WIRE)--July 21, 2004--The IT Event Measurement and Audit Council (IT EMAC), an independent association of event organizers, exhibiting companies and their agencies, today announced a major step towards increased event accountability with the availability of a new set of audit standards that can be used throughout the event industry.

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The IT EMAC audit guidelines, "Standards for Conducting Business-to-Business Exhibition and Event Audits," include requirements that audits be conducted by an independent third-party completely unaffiliated with the management of the show or event, be sanctioned by an independent governing body, and include a validation of verified attendance, attendees' contact information, and basic demographics.

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The guidelines also include event audit definitions, the auditing process and key components, measurement of attendee quality, and standard metrics exhibitors should expect in every audit.

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A document containing complete details of the audit standards is available for download at www.medialiveinternational.com/it-emac. business new opportunity
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MediaLive International, Inc. led the formation of IT EMAC in October 2003 to create industry standards for event audits so customers could more accurately select the events that best support their business goals. best business home opportunity
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In addition to MediaLive International, participating members of the council include representatives from BPA Worldwide; Carat Business & Technology; CeBIT; CEMA (the Computer Event Marketing Association); CEA (Consumer Electronics Association); CMP Media; Exhibit Surveys, Inc.; The George P. Johnson Company; Hewlett-Packard; IAEM (International Association for Exhibit Management); IDG World Expo; Microsoft; PostNewsweek Tech Media; Quantum Corp.; Reed Exhibitions, TechTarget and Ziff Davis Media. business home making money
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With their approval of these standards, the members of IT EMAC have pledged to begin implementing these standards immediately. Both major event audit organizations, BPA Worldwide and Exhibit Surveys, have also agreed to use these standards for all audits going forward. Other IT event organizers are expected to follow suit. business internet online
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"All the members of IT EMAC were already committed to event audits because they provide event metrics in a framework similar to those used for other media and are therefore much more useful to marketing decision makers," said Melinda Kendall, senior vice president of marketing for MediaLive International. "Our customers not only want better data on attendees, but also the assurance that the information presented is accurate and independent. When these standards are met, we help our customers make better decisions based on real data." business computer home
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"Participating on this committee has been an absolute joy," said Marilyn R. Kroner, marketing communications manager, Quantum Corp., and a past president of the Computer Event Marketing Association. "The spirit in which show managers and exhibiting companies worked toward this common goal was exceptional, inspiring, and a testament to the significance of these standards to the industry." based business home online
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The next task for IT EMAC is to facilitate the creation of an independent governing body to sanction the audit standards, ensure their continued relevance and promote them throughout the event industry. Discussions are under way with IAEM and TSEA to determine their potential involvement and next steps. based business home legitimate
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"Exhibition audits have been a primary concern of TSEA members," said Michael Bandy, President, Trade Show Exhibitors Association. "We've spent the last decade trying to educate this industry on the value of audits and the need to move forward on this issue. The work of the IT EMAC council, coupled with the on-going work of the IAEM Audit Task Force of which TSEA is a part, strengthen the position of audits and could serve as the template for all shows, not just the IT industry." business home idea internet
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"The work achieved by IT EMAC over the course of the last eight months deserves the entire industry's careful scrutiny and gratitude," said Steven Hacker, president of the International Association for Exhibition Management. "The foundation laid by IT EMAC clearly defines how exhibition and event audits might be conducted and provides us with the opportunity to build a system that will substantially enhance the credibility of exhibitions and similar events. IAEM is very pleased to have played a role in the creation of this initial architecture and we are planning to move forward swiftly." business make money online
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The following individuals were members of the IT Event Measurement and Audit Council: business magazine opportunity
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Glenn Hansen, President and CEO, BPA International business opportunity weblog
Dan Belmont, President, Carat Face-to-Face base business home online
Geoff Poli, Vice President and Managing Director, Carat Face-to-Face business home income
Trinette Cunningham, Executive Director, CEMA business opportunity unique
Christina Condos, Show Director, CMP, TECHXNY business home job opportunity
Tim Herbert, Staff Director, Consumer Research, Consumer Electronics business from home mlm
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Dan Cole, Vice President, Sales and Business Development, Consumer business internet marketing
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Jan Goldsmith, Director of Research, Exhibit Surveys, Inc. business home make money
Skip Cox, President, Exhibit Surveys, Inc. affiliate business opportunity
Ian Sequeira, Vice President, Exhibit Surveys, Inc. business income opportunity
David Rich, Executive Director of Strategy Business Development, GP business opportunity unlimited
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Mark Dineen, Managing Director, CeBIT America business opportunity travel
Steve Hacker, President, IAEM business opportunity turnkey
David Korse, President, IDG World Expo business marketing online
Melinda Kendall, Senior Vice President Marketing, MediaLive business international
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Jon Bromberg, Director, Microsoft Events, Microsoft base business home internet
Jeff Singsaas, Director, Microsoft Events/Leadership Council, business marketing network
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David Greene, President, PostNewsweek Tech Media (FOSE) based business home home
Lorenz Hassenstein, Vice President Trade Shows, PostNewsweek Tech business florida opportunity
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Kimberley Gishler, President, CEMA; President, ProCurve Networking based business franchise home
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Marilyn Kroner, Marketing Communications Manager, Quantum business opportunity vending
Scott Temple, Industry Vice President, Reed Exhibitions business high income
Vincent Polito, Senior Vice President, ReedExpo business christian home
Ken Berquist, Vice President, Conferences, TechTarget based business opportunity
Paul O'Reilly, Vice President, Event Marketing Group, Ziff-Davis best business franchise
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About MediaLive International, Inc. based business christian home
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MediaLive International is a media and marketing company that drives the advancement of technology in business. MediaLive International's products and services encompass the IT industry's largest exhibitions, including COMDEX(R) and NetWorld(SM)+Interop(R), such highly focused educational programs as Next Generation Networks(R), custom seminars and proprietary events managed by our Studios division, respected publications including Business Communications Review, the industry's leading end-to-end event management software solution provided by WingateWeb, and specialized vendor marketing programs. MediaLive International is a privately held company headquartered in San Francisco, with offices throughout the world. For more information about MediaLive International, visit www.medialiveinternational.com. business free home opportunity
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MediaLive International, Seybold, Seybold Seminars, COMDEX, NetWorld+Interop, Next Generation Networks, Business Communications Review, WingateWeb and associated design marks and logos are trademarks or service marks owned or used under license by MediaLive International, Inc., and may or may not be registered in the United States and other countries. Other names mentioned may be trademarks or service marks of their respective owners. business opportunity uk
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Contacts business find home opportunity
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MediaLive International, Inc. based business computer home
Melinda Kendall, 415-905-2454 based business from home home
Melinda.Kendall@mlii.com business now com opportunity
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for MediaLive International, Inc. business from home opportunity
Keith Kamisugi, 415-876-0589
keith@keithpr.com