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Guardian Unlimited To Offer Behavioral Targeting From Revenue Science

UK's Favorite Newspaper Website Connecting Advertisers to People Based on Their Interests

NEW YORK September 26, 2005 - Revenue Science, Inc., the global standard in behavioral targeting, announced today that Guardian Unlimited, the UKs most popular newspaper website, has selected the company to provide behavioral targeting technology and services that will enable advertisers to efficiently reach interested groups of people from the companys more than 10 million unique monthly users. based business home legitimate
The Guardian Unlimited network offers a range of sites covering news, politics, business, arts, film, books, travel, shopping, jobs, money, football and sports; and the site for its sister Sunday paper The Observer; as well as B-to-B professional sites MediaGuardian.co.uk, SocietyGuardian.co.uk and EducationGuardian.co.uk. business home mlm opportunity

party advertising companies and advertising networks (including Revenue Science, Inc.) to serve ads to you based on information (not including your name, address, email address or telephone number) about your visits to our Web sites in order to provide targeted advertisements about goods and services that may be of interest to you while visiting other Web sites. For rmation about Revenue Science, Inc. and targeted ads, please see //www.revenuescience. privacy.asp. To opt out of the targeting program, please go to www.networkadvertising. opt_out.asp. Opting out does not mean that you will not receive online advertising.

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The Guardian has always been at the forefront of digital media and partnering with a global technology leader like Revenue Science is an important step in maintaining our leadership position, said Adam Freeman, deputy ad director, Guardian Newspapers Ltd. The ability to place relevant ads based on who a person is and what they have done, not just the page they are on, delivers tremendous value to our advertisers, increasing cost efficiency and reducing waste.

We maintain a strict " Spam" policy that means that we do not sell, rent, party, without your consent or as permitted by this Privacy Policy. What else should I know about my privacy when online party advertising companies and advertising networks (including Revenue Science, Inc.) to serve ads to you based on information (not including your name, address, email address or telephone number) about your visits to our Web sites in order to provide targeted advertisements about goods and services that may be of interest to you while visiting other Web sites. For rmation about Revenue Science, Inc. and targeted ads, please see //www.revenuescience. privacy.asp. To opt out of the targeting program, please go to //www.networkadvertising. opt_out.asp. Opting out does not mean that you will not receive online advertising.

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winning Guardian newspaper and Guardian Unlimited (www.guardian.co.uk), the U.K.s biggest online newspaper that reaches more than 12 million people each month. indie rock, electronic, as well as a free music trial with 35 tracks. The promotion begins September 16 and is available at www.guardian.co.uk.

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Revenue Sciences industry-leading technology will enable the Guardian Unlimited to analyze user behaviors, such as the media they consume, then create and optimize audiences in real time based on the objectives of a specific advertiser or campaign. In addition, Guardian Unlimited readers will benefit from a more relevant online experience.

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This is the type of forward-looking step that we have come to expect from The Guardian, and it shows that they truly understand what advertisers want, said Alex Jeffries, media and planning director of Profero. Behavioral targeting opens up an entirely new world of possibilities for our clients to establish a closer relationship with a more receptive audience and see a positive change in the return on their advertising investment. business make money
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Through behavioral targeting from Revenue Science, Guardian Unlimited will be able to convert its huge volume of data on user behavior into a very valuable asset that is becoming more critical as consumers exert ever-greater control over media, said Nick Johnson, senior vice president of business development and general manager of account strategy for Revenue Science. We are excited to work with an innovative company like The Guardian that wants to implement the latest technologies to drive business results. base business home online
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About Guardian Unlimited business opportunity unique
Guardian Unlimited is the UK's most popular newspaper website. Since its launch in January 1999, the network has become a truly global news source achieving well over 100 million page impressions each month from some 10 million unique users. business home job opportunity
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Guardian Unlimited's success is a result of continued commitment to editorial excellence, demonstrated in the high quality of our day-to-day news coverage, unique features such as our minute-by-minute sports coverage, and the innovative way that the site has embraced developments such as blogging. In 2005 Guardian Unlimited became the first UK newspaper site to win a Webby when we were named Best Newspaper in the Oscars of the internet. For more information, visit www.guardianunlimited.com. ameriplan business opportunity
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About Revenue Science, Inc. business home legitimate

Revenue Science Inc. owns and operates the leading behavioral targeting marketplace, connecting marketers to interested audiences online, and enabling media companies to increase revenue opportunities while creating a better user experience. Revenue Sciences clients include Fortune 500 advertisers and premium media properties such as The Wall Street Journal Online at WSJ.com, ESPN.com, Jumpstart Automotive Media, and others. For more information, visit www.revenuescience.com.