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NewsStand Introduces Advanced Keyword Linking Feature To Enable Unlimited Internet Links in e-Editions

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/ Magazines of America, and the establishment of links from your Web site to our Web site, magazinesofamerica.com. 1. Purpose./ The purpose of this agreement is to permit associate newsstand partner to feature products and services of Magazines of America on associate newsstand partner's Web site and establish electronic links from associate newsstand partner's Web site to the Magazines of America Web site, in exchange for the opportunity to earn commissions on sales of featured products and services of Magazines of America purchased through the use of these electronic links. 2.

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AUSTIN, Texas--(BUSINESS WIRE)--Aug. 11, 2004--NewsStand Inc., the international leader in digital distribution of newspapers and magazines, announced the availability today of Keyword Linking, allowing unlimited access through hotlinks from its e-Editions to Web content. This new feature accelerates the integration of print and Web content for all publications that have an e-Edition and a Web site or other information accessible via the Internet. Publishers can now select an unlimited number of words in e-Edition editorial and advertising content to point to specific information on their Web sites.

c) "Magazines of America ordering page" is any page of the Magazines of America Web site that enables Internet users to place orders for products and services of Magazines of America. d) "Affiliate unique resource locator or "affiliate URL" is an electronic address which Magazines of America will provide to associate newsstand partner for the purposes of linking Internet users between associate newsstand partner's Web site and a Magazines of America ordering page.

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Adding the Keyword Linking feature is a vital step in NewsStand's comprehensive plan to develop an e-Edition platform that maximizes Web and print content interaction. This step extends the current linking capabilities already available in e-Editions, which activates all Web addresses or e-mail addresses to link between them and any word or group of words specified by the Publisher.

Ineligible purchases./ Magazines of America will not pay referral fee or commission or commissions to associate newsstand partner on products and services of Magazines of America that are purchased by a customer subsequent to his or her purchase of a featured Magazines of America product through an electronic link from associate newsstand partner's Web site, or those products selected by a customer directly through the Magazines of America Web site, even if the customer previously followed a link from associate newsstand partner's Web site to a Magazines of America ordering page. 6.

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Under the current fee schedule, the referral fee or commission or commissions for eligible purchases is 10% of the actual sales price paid by the customer for the featured Magazines of America product when that product is featured on a newsstand placed on the Web site of the associate newsstand partner and 15% of the actual sales price paid by the customer for the featured Magazines of America product when that product is sold as the result of a linked referral from the Web site of the associate newsstand partner to the Magazines of America site. 7.

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"Feedback from our customers in the United States and overseas led us to develop this Keyword Linking enhancement. Keyword Linking is a new way to connect automatically to the extensive sources available on the Internet," commented Kit Webster, president and chief executive officer of NewsStand. "Publishers may define an unlimited number of 'hot' links within their electronic editions."

Magazines of America will pay associate newsstand partner referral fee or commission on the sale of certain products and services of Magazines of America to third parties ("eligible purchases"). For a Magazines of America product sale to constitute an eligible purchase and thereby generate a referral fee or commission, the customer must follow the electronic link from associate newsstand partner's Web site to a Magazines of America ordering page for the Magazines of America product featured by associate newsstand partner, purchase the featured Magazines of America product using Magazines of America's automated ordering system, and remit full payment for that product to Magazines of America.

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Webster provides these examples of how this feature works. If a publisher wishes to associate the words "global warming" with a specific URL housing a special study on the publisher's Web site, NewsStand would make the words "global warming" hot wherever they are found in the e-Edition and would link to that special study. As another example, the name of the author of an article could be associated with his or her e-mail address. Then, the author's name would be hot in the e-Edition, enabling instant feedback from readers. base business home online
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About NewsStand Inc business opportunity unique
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NewsStand Inc. is the leading digital partner for premier publishers of newspapers, magazines and other print media and is included in the eContent magazine list of Top 100 Companies for 2003. NewsStand's digital delivery solution makes it possible for subscribers to download via the Internet an entire publication in traditional print format that can be read offline or online on their computer. NewsStand not only offers an entirely new reading experience for the global community, but also creates innovative marketing opportunities for both publishers and advertisers. Currently, the company has over 175 titles under contract and delivers digital copies to readers in more than 120 countries. business from home mlm
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NewsStand is a privately held company headquartered in Austin, Texas, with offices in Australia, Germany, New York City and the United Kingdom. Investors include Adams Capital Management, Noro-Moseley Partners, SSM Ventures and The New York Times Company. For more information on NewsStand, please visit www.newsstand.com. business internet marketing
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Pennino and Partners business opportunity unlimited
Laurie Pennino, 281-286-9398 or 713-419-1776 (mobile)
lp@penninoandpartners.com