My Business Guide

Copyright 2005 Donovan Baldwin

Business Home Internet Wow, that's a good one. Actually, it's a great question without an equally great answer.

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Business Mlm Opportunity In any network marketing program, of course, one of your major goals is to establish a viable income through the sales of products to an increasing list of customers. When you add a Multi-Level Marketing (MLM) plan to the mix, things get a little more complicated.

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Based Business Home Income A pure network marketing program without a MLM component will have to be able of assuring the business owner (you) of a reasonable income strictly from the sale of product. Not too many businesses can do this. Unless you are selling some big ticket item, such as a car or a refrigerator and getting an equally impressive commission per sale, you are probably going to have to run your legs off to make enough sales to make your business worthwhile. Unfortunately, big ticket items don't normally lend themselves to network marketing, most people in network marketing lack the skills necessary to sell big ticket items, and there is very little opportunity for residual income in the form of sales to the same customer at a later date.

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Based Business Home Internet However, it is obvious to anyone that the only way to survive in a network marketing situation without MLM is to sell, sell, sell. There's just not any other way for your business to survive.

A spokesperson for Barclays acknowledged that running a small business could be difficult and said temps were a cost effective option and helped "reduce red tape" in recruiting. term staff are most prevalent in sectors such as agriculture, hotel and catering and construction as well as business services. Using temps was most popular in Wales with more than six out of ten small businesses relying on them on a weekly basis, while businesses in East Anglia were more likely to recruit them monthly.

Business Homebased Opportunity When the MLM component is introduced into a network marketing business, a new set of questions arise.

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Based Business Home Mlm Probably, the income from the individual items sold is not going to be large enough to create a large enough income to reward you sufficiently, or at least not to the extent you wish to be rewarded. It will soon become apparent that the way to grow your income is to grow your business. Since there are only so many hours in the day, and since you probably got into a network marketing business in hopes of having some free time for yourself and your family, it will quickly become obvious that the most effective way to grow your business is going to be by growing your downline.

Business New Opportunity Of course, some companies dictate that in order to participate in effective levels of income or in deeper levels of override commissions, you must make a certain amount of sales yourself. This takes care of the question in many instances. To survive you must sell first and then recruit.

Business Home Online In the case of a company that does not have this requirement, however, it can be very hard to decide which goal to work for, particularly in the beginning...more sales, or more downline.

Best Business Home Opportunity Although there probably is not a single perfect answer for every situation, I do have my own favorite answer. I would prefer to make sales at first. The reason for this is simple. If I am trying to recruit others into my business, my downline, the easiest argument is the tried and true, "...if I can do it, anybody can!" In fact, like most people, I was very uncomfortable asking people to join me in a network marketing program until I actually had checks coming in myself. For me, this is the deciding factor for the decision to begin concentrating on recruiting.

Business Investment Another point is that one of the most important functions a "recruiter" can have for his or her downline is that of training. I am going to be better able to assist my downline in getting their new home businesses off the ground if I have some personal experience myself. I would like to add at this point, although it is slightly off subject, that, if at all possible you should use the product yourself and encourage your downline members to use the product themselves. As I have often said, one of the best network marketers you have, whether in your downline or not, is a satisfied customer. Satisfied customers cannot say enough good things about you and your product, and if you or your downline IS that satisfied customer, you probably don't really have to worry that much about your network marketing skills or those of your downline members. Enthusiasm and conviction go a long way.

Business Home Making Money Having said all that, let's talk about my friend, Danny.

Based Business Free Home I said that there is probably not a single perfect answer to the question, "Should I recruit or sell at the start of my MLM business?" I also plopped down on the side of selling first and recruiting second.

Business Internet Online Well, Danny was retired military when he became aware of the possibilities with a new MLM company in Texas. You may have heard of it. Ameriplan. There were two unfortunate facts when it came to selling Ameriplan, at least as far as Dave was concerned. First, he was retired military and had no need of the services it provided. Second, a large part of his "established network" was made up of retired and active duty military as well. They too had no need of the Ameriplan services. That didn't stop Danny. He lived in an area with two major military bases within about seventy miles of each other. He realized that many young military spouses were looking for some sort of additional income for their families and many of these were young women with children at home. It was a built-in market. Danny opted for recruiting and never looked back. He shortly built a large network of military wives, and managed to scrape together enough sales himself to make quite a respectable showing.

Best Business Opportunity Danny learned one other thing that he shared with those of us also trying to make it as Ameriplan distributers. He made many of his sales WHILE he was trying to recruit. Once, for example, while speaking with a young military wife, she mentioned that while she was not interested in pursuing the opportunity, she would send his material to her parents who would be able to use the program. Shortly thereafter, they did sign up for the services. In fact, Danny was of the opinion that if you tried to sell to someone and they weren't interested that was the end of the conversation, but if you tried to recruit someone and they weren't interested in the business opportunity, they might still be interested in the product itself.

Business Computer Home So, as you can see, while I may prefer to try to sell first and recruit later, it is not the final answer. You will have to make the choice for yourself based on your own situation and the program which you have chosen to promote.

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Based Business Home Online Retired from the Army, the author has worked as an accountant, purchasing agent, optical lab manager, restaurant manager, instructor and long-haul truck driver. An active internet marketer since 2000, he now makes his living online. Find more of his articles at http://xtramoney4me.net/internet_marketing_links/articles/index.html

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Donovan Baldwin is a Dallas area writer. A graduate of the University of West Florida, Pensacola (1973), member of Mensa, and retired from the U. S. Army, he writes essays, articles, poetry, and product reviews for use on his own website, and for other webmasters. His blog on internet business and marketing, and related subjects, can be found at http://www.donovanbaldwin.blogspot.com.