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SAP Serves Marketing Professionals with Next Wave of SAP CRM On-Demand Solutions

SAP Marketing On-Demand Solution to Be Unveiled at SAPPHIRE 06 Orlando

ORLANDO, Fla. - May 10, 2006 - SAP AG (NYSE: SAP) today announced that it will launch the second wave of its SAP CRM on-demand solutions at SAPPHIRE 06, SAPs international customer conference, being held in Orlando, Florida, May 16-18. Delivering on SAPs road map of quarterly software releases for its on-demand offerings, first announced in February 2006, the SAP Marketing on-demand solution provides line-of-business managers with powerful search capabilities to help segment and more effectively target new customers, as well as track and pursue promising leads. The SAP Marketing on-demand solution includes capabilities for:
* Campaign management and customer segmentation -- allows marketers to analyze customer data easily using advanced queries and creating target groups based on search results to help reach target audiences
* Lead Management -- enables marketing managers to track all important lead information on one overview page, making it easier to update account data, create tasks for follow-up, report on lead status and assign sales teams to help convert more leads into sales opportunities
* Role maintenance and owner realignment -- helps customize the application to the specific needs of the user and ensure business continuity by allowing marketing managers to realign owners for accounts, contacts, opportunities and activities as staffing, organizational and customer needs change

SAP also announced that it is expanding the SAP Sales on-demand solution with new capabilities for pipeline performance management to help better capture and track new and existing business opportunities, lead generation, sales execution and client engagement. These new capabilities allow sales managers to:

* Assess performance by analyzing current sales pipelines against forecasts and targets
* Improve decision-making by increasing visibility into the opportunity pipeline
* Display all relevant information about recent activities, contacts and competitors and trigger subsequent action to address outstanding issues and improve sales performance

The SAP Sales on-demand solution also now features enhancements in the areas of account and opportunity management. SAP CRM on-demand solutions are now available in additional language options, including French, Portuguese, Spanish, Japanese, Korean and Chinese.

Todays announcement represents a continued expansion of SAPs market-leading application for customer relationship management, mySAP CRM, to include on-demand options to help customers act immediately on pressing business needs and build out the solution strategically as business needs evolve. SAP CRM on-demand solutions are designed for large and upper-midmarket organizations to manage sales, service and marketing in an easy-to-use solution delivered in a subscription-based licensing model. SAP created the first hybrid CRM solution that transcends on-demand and on-premise deployment models while integrating with core enterprise solutions in both models. With SAP, companies can evolve their CRM solution to align with their unique business needs and customer strategies in ways that go beyond the limitations of todays narrowly focused on-demand pure plays.

The SAP Marketing on-demand solution will be unveiled at the CRM Pavilion at SAPPHIRE 06 Orlando. For more information, visit www.sap.com/usa/solutions/business-suite/crm/crmondemand

Next Major Events: SAPPHIRE 06 Orlando and SAPPHIRE 06 Paris
Join SAP and its growing ecosystem of partners to discover how co-innovation and open technologies are enabling customers to improve business processes, go to market faster and outthink and out-execute the competition. Learn first-hand how organizations of all sizes and industries around the world are using SAP applications to accelerate innovation and energize growth at SAPPHIRE 06, SAPs international customer conference, being held in Orlando, Florida, May 16-18, and in Paris, France, May 30-June 1. For more information, please visit www.sap.com/sapphire.

For the first time, SAP and the Americas SAP Users Group (ASUG) are co-locating their premier events in Orlando, where the 2006 ASUG Annual Conference takes place May 14-17.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as anticipate, believe, estimate, expect, forecast, intend, may, plan, project, predict, should and will and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Source: SAP

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