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PRIMEDIA To Explore Sale of Business Information Segment

NEW YORK, NY (April 25, 2005) -- PRIMEDIA, Inc. (PRM) the country's leading targeted media company, today announced that it has retained Credit Suisse First Boston to assist it in exploring the sale of its Business Information segment. business home online
"Over the past year, the Business Information segment has turned around, with accelerating revenue and earnings growth," said Kelly P. Conlin, President and CEO of PRIMEDIA Inc. "When these results attracted the attention of several qualified buyers, the company felt that our shareholders would be best served by evaluating these offers in the context of a competitive review of the value of our business information segment. This is consistent with our goal of focusing on both operating growth and financial deleveraging."

As a Business customer, we will provide you with the most talented and knowledgeable sales people in the industry. You will be assigned a unique, individual sales person whose focus is alike with your business segment. They will act as a business consultant to assist you not only with placing orders, but also provide their expertise in helping you to grow your business. Through unique marketing programs, display ideas, industry information, sample programs and product information on new and hot selling items, you will be sure to benefit on the bottom line.

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As a Business customer, we will provide you with the most talented and knowledgeable sales people in the industry. You will be assigned a unique, individual sales person whose focus is alike with your business segment. They will act as a business consultant to assist you not only with placing orders, but also provide their expertise in helping you to grow your business. Through unique marketing programs, display ideas, industry information, sample programs and product information on new and hot selling items, you will be sure to benefit on the bottom line.

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No decision has been made as to whether PRIMEDIA will engage in a transaction resulting in the sale of the segment, and there can be no assurance that any transaction will occur, or, if undertaken, the terms or timing of such a transaction.

As a Business customer, we will provide you with the most talented and knowledgeable sales people in the industry. You will be assigned a unique, individual sales person whose focus is alike with your business segment. They will act as a business consultant to assist you not only with placing orders, but also provide their expertise in helping you to grow your business. Through unique marketing programs, display ideas, industry information, sample programs and product information on new and hot selling items, you will be sure to benefit on the bottom line.

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Mr. Roth is a veteran sales and business development executive in the Information, networking and Telecom industries, building throughout Europe, the Middle East, Africa and the US.

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PRIMEDIA Business Information consists of business-to-business targeted publications, Web sites, and special events with a focus on bringing sellers together with qualified buyers in numerous industries. The Business Information segment consists of 70 publications, more than 100 Web sites, 25 events and 50 directories and data products, serving professionals in diverse market sectors. In 2004, Business Information generated $224.8 million in revenue.

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About PRIMEDIA PRIMEDIA (PRM) is the leading targeted media company in the United States. With 2004 revenue of $1.3 billion, our properties comprise more than 200 brands that connect buyers and sellers in more markets than any other media company through our print publications, Web sites, events, newsletters and video programs in four business segments: Enthusiast Media, Consumer Guides, Business Information, and Education. PRIMEDIA Enthusiast Media includes more than 120 consumer magazines, with well-known brands such as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer. PRIMEDIA Consumer Guides is the #1 publisher and distributor of free consumer guides, with Apartment Guide, Auto Guide and New Home Guide. PRIMEDIA Business Information has more than 70 publications in 18 market sectors. PRIMEDIA Education includes Channel One and other educational products.