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ValueClick Media Signs Publishers to Representation Agreements

GSN.com, 1-800-Schedule and Guardian Unlimited Select ValueClick Media as Their Advertising Sales Partner

WESTLAKE VILLAGE, Calif., Apr 25, 2005 (BUSINESS WIRE) -- ValueClick, Inc. (Nasdaq:VCLK) today announced that its ValueClick Media division has signed publisher representation agreements with GSN.com, 1-800-Schedule and Guardian Unlimited. Under the agreements, these publishers will gain access to ValueClick Media's national online sales force and its relationships with the largest national advertisers and interactive agencies. These sites will also utilize MOJO Publisher, the publisher ad serving product of ValueClick's Mediaplex technology division.
These new publishers further enhance ValueClick Media's U.S. advertising network, one of the industry's largest and broadest online media networks. Today's announcement enables ValueClick Media to provide advertisers with additional in-depth sponsorship and rich media campaign opportunities and strengthens its popular Movies & TV, Health & Fitness and News, Culture & Society channels.

"We are pleased to offer these great sites a turn-key sales representation and technology solution that allows them to focus on their core competency of publishing great content," said David Yovanno, general manager of ValueClick Media. "Our strategy to represent the Internet advertising opportunities for top online publishers is advantageous to everyone involved," he continued. "Our publisher partners gain access to significant revenue opportunities from quality advertisers and agencies, and our advertiser and agency clients gain access to significant reach that can help them attain their campaign goals."

ValueClick Media advertisers can purchase the sites individually or as part of a larger media plan, which is typically comprised of a select group of high-profile Portfolio Publisher sites and any of ValueClick Media network's 17 channels. The ValueClick Media network reaches 71 million unique users, or 44 percent of the U.S. Internet audience.

GSN

GSN.com is the online home for GSN, the network for games. GSN is the only U.S. television network dedicated to game-related programming and interactive game playing. The Network features over 100 hours per week of interactive programming, which encourages viewers to play along via GSN.com. In addition to being the gateway for GSN's interactive TV platform, GSN.com offers multi-player and single player online games as well as information on GSN programs. GSN.com reaches an adult audience, skewing to females and households with families. According to comScore Media Metrix, the site averages 743,000 unique users and 77 million page views per month.

1-800-Schedule

With over 1.9 million listings, 1-800-Schedule is a comprehensive online yellow pages directory for consumers looking to schedule an appointment with a healthcare provider. Consumers are enabled to search for healthcare providers, hospitals and dentist through a number of user friendly options including specialty, zip code and last name. The site offers the unique ability for consumers to contact healthcare providers by telephony, wireless, click or click-to-call features.

Guardian Unlimited

Guardian Unlimited is the U.K.'s favorite newspaper web site. The award-winning network is more than just an online newspaper. It successfully combines the authority, values, intelligence and wit of the Guardian and Observer newspapers with the immediacy, depth and interactivity of the Internet. The network offers a range of sites covering news, politics, business, arts, film, books, travel, shopping, jobs, money, and sports as well as B2B professional sites. ValueClick Media represents all U.S. inventory.

Experience a hands-on demonstration of ValueClick Media's advertiser, agency and publisher solutions in Booth #217/219 at the AD:TECH conference, April 25-27 at the San Francisco Marriott Hotel. For more information on AD:TECH, please visit www.ad-tech.com.

About ValueClick

ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:

* A -- ValueClick Media (http://media.valueclick.com) provides brand advertising, direct marketing and search solutions for advertisers, agencies and publishers. Through its ValueClick Brand, ValueClick Direct and ValueClick Search groups, ValueClick Media offers marketers a wide range of distribution methods, including web-based advertising, co-registration, pay-per-click search and a variety of e-mail marketing options.
* A ValueClick Media also includes Pricerunner.com (www.pricerunner.com), a leading provider of online comparison shopping services.
* A -- Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.
* A -- Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. Additionally, Mediaplex provides the AdVault suite of software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

SOURCE: ValueClick, Inc.

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