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Accessible, End-User Marketing Intelligence Solution to Be Launched

Mint Assures a Fresh Approach to Data for Business Development

LONDON--(BUSINESS WIRE)--Aug. 10, 2004--The leading business information publisher, Bureau van Dijk Electronic Publishing (BvDEP) will launch a major new marketing intelligence tool, Mint, at the National Direct Marketing Show in September. Mint will contain information about UK companies as well as a news service, a directors database and market research covering UK-based industries.
Described as a fresh approach to company information Mint is aimed primarily at end users in a business development environment. Its emphasis is on ease of use and BvDEP predicts that it will help users identify and utilise information that will benefit their decision making and campaign development with little impact on their time.

Users can quickly combine headline, summary and background information surrounding UK companies in customised reports and lists. Simple on-screen "wizards" take the user through traditionally intricate processes such as creating mailing lists or calculating market share figures.

Tony Pringle, UK general manager at BvDEP said, "The combination of information on Mint is very powerful and that's what lends it to so many business development applications. It's also accessible enough for sales people to use themselves and will prove to be crucial in pitch preparations, bolstering target lists, prioritising sales leads and determining time spent on specific prospects."

Mint will be available on free trial from September. Trials can be booked by visiting www.mintbusinessinfo.com

Pre-launch screenshots and photo of Tony Pringle available on request

About Bureau van Dijk Electronic Publishing

Bureau van Dijk Electronic Publishing (BvDEP) is one of Europe's leading publishers of electronic business information. The company has 19 offices worldwide. BvDEP is best known for its range of domestic and international company information products that combines multiple high quality data sources with flexible software to allow users to manipulate data for research, marketing intelligence and analysis. Products include FAME, DASH, ORBIS and AMADEUS. www.bvdep.com

About Mint

The companies module contains information on 2.5 million companies throughout the UK. This includes all active companies plus half a million unincorporated businesses. Basic financial information is included, with detailed financials as a further option. Specialist information companies provide the data: Jordans, D&B, Fitch, World'Vest Base, Fininfo and Argus Vickers all contribute information for Mint. Ownership information is also incorporated. Supplementary information includes contact data, credit scores, brand names and activities, advisors, any recent M&A activity, news and market research relating to the company plus recent changes in its share ownership.

The news module contains articles taken from the Financial Times newspapers plus the FT Newswire, as well as Reuters and recent merger and acquisition activity from BvDEP's ZEPHYR. It encompasses news relating to events and not just stories about companies. It includes regional and trade press as well as national news - so it can be used to research a wide range of topics.

The directors module contains information on both current and previous directors of UK businesses. The report on each director gives their home address, their date of birth and their nationality plus a list of their current and previous directorships. Biographical information is provided for directors of listed companies. Search criteria allow the identification of directors by various criteria including their age and gender, or the size and type of company they have a directorship of.

The market research module contains UK industry profiles from Datamonitor. They're presented in a consistent format and include information on the market, its size, companies' market share, the competitive landscape and forecasts for the sector. Over 160 profiles are included in Mint so a wide variety of sectors are available.

Contacts


Bureau van Dijk Electronic Publishing
Editorial contacts:
Louise Green, Tel: 020 7549 5012
or
UK general manager
Tony Pringle, Tel: 020 7549 5011

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