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Bentley Commerce Driving New Revenue-Generating Opportunities to its Global Trade Marketplace

Recent Alliances Will Provide Bentley's Trade Exchange Network and Their Members with New Trade Opportunities including Global Long Distance Phone Calling and Millions of Dollars of National and Regional Media

LOS ANGELES--(BUSINESS WIRE)--May 10, 2004--Bentley Commerce Corp. (OTCBB:BLYC):

In just four months since it became an operating company, Bentley Commerce Corp. (OTCBB:BLYC) has already become the leader in Internet-based barter and trade. Part of its success can be attributed to attracting trading partners, several who were never before involved in the barter industry, that offer high demand products and services on barter to the tens of thousands of companies that trade through the growing number of exchanges that are part of Bentley's Global Trade Alliance.
"A key component of our strategy is to attract a wide array of trading partners and teach them about the benefits of barter," said Bruce Kamm, Bentley Commerce's CEO (www.bentleycommerce.com). "Many of our new trading partners have never been involved in the barter industry, but now see how barter can positively influence their business because of the huge upside potential. We believe that trading opportunities outside of the traditional barter industry coupled with existing and newly developing trade exchanges and their members will create exponential trade opportunities and increased revenues for these businesses, for the online exchanges participating in the Bentley Global Trade Alliance and for Bentley Commerce."

One example is a telecommunications company that is launching their business flat rate global long distance service worldwide by marketing to Bentley Commerce's tens of thousands of participating businesses in its Global Trade Marketplace. "For example, if only 2,500 trade exchange members subscribe to the $129-per-month service, it could ultimately generate about $3.6 million per year in trade revenues to the seller, new trade spending opportunities for exchanges, over $360,000 in transaction fees to exchanges and $220,000 in annual cash revenues to Bentley," said Mr. Kamm. "The telecom company will be able to use the trade dollars it receives from sales, which is a newly found source of revenue, to offset cash expenses in marketing and launching its new technology throughout the world."

Another example is Cybertech Marketing, a new Bentley Commerce trading partner that is now loading $8.5 million in media buying opportunities into Bentley's Global Trade Marketplace. "We are providing Cybertech Marketing with a new distribution channel for new sales to new customers," continued Mr. Kamm. "We believe that this strategic alliance may ultimately provide about $6 million in annual media sales, new trade spending opportunities for exchanges, over $600,000 in potential annual transaction fees to exchanges, and approximately $650,000 in annual cash and trade revenues to Bentley. Most important, media provides a high demand trade opportunity to our member exchanges, which their member companies can purchase with trade dollars in their local exchange.

"Bringing online trading technology to businesses that typically haven't traded before delivers new distribution, sales and rewards to all participating parties," concluded Mr. Kamm. "We expect these and other trade opportunities and trading activity to continue to drive exponential growth in the coming months. As large companies in various business sectors such as media, telecom, manufacturing and finance in addition to global non-profit charities, join our network and we make it more efficient for them and their participants to trade, so to will the trade volume, velocity and fees generated increase accordingly."

About Bentley Commerce Corporation

Bentley Commerce Corp. is a business-to-business, Internet e-commerce company that is establishing a new marketplace and distribution channel for worldwide barter and trade. Through the development of a seamlessly integrated family of online barter services, it envisions that most barter transactions can be handled over the Internet in real time, with its proprietary VirtualBarter software. Bentley intends to serve as a clearinghouse for barter trades for fortune 500 trading partners, scores of existing retail barter exchanges that serve companies of all sizes, corporate barter companies that serve large multinational corporations, trade associations and their member companies, as well as media and travel agencies.

Forward-Looking Statements

With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences, therefore such projected events and anticipated results are not warranties or guaranties that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the company's website(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR database system.

Contacts


Bentley Commerce Corporation
Bruce Kamm, 646-825-9001
bkamm@bentleycommerce.com
www.bentleycommerce.com

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