My Business Guide

© 2004 Vishal P. Rao

Business Home Internet Exchanging links has been an important part of generating
traffic since the concept of Internet marketing was first
established, but at least 90% of people looking to trade
links don't understand the real benefits and, therefore,
fail to make the most of them.

This link jumps down the page to the BatteriesPlus.com reciprocal linking policy and link submission area.

Business Mlm Opportunity The vast majority of web site owners think that exchanging
links is only helpful because it can boost their rankings in
search engines such as Google.com. They are however, useful
for this purpose since the number of links back to a site is
figured into ranking calculations. But according to
WebSideStory's StatMarket Web site optimization service,
search engines account for only little more than 13% of an
average web site's traffic.

We recommend following a network of favorite links to our visitors. If you have a website and are interested in reciprocal link exchange with us, we would be happy to exchange our link with yours. For more details, please check out Link Exchange Guide for details or write to link@ battery.com.

Based Business Home Income The most important benefit of a link exchange is the traffic
resulting directly from these links. That same StatMarket
research found that 21% of site visitors get there via links
which means the links themselves are more useful than the
search engine listings!

Traverse City, great for a vacation getway. Check our website for rates, availability & local events schedule. Take a break, and visit Traverse City! Link Exchange www.infowizards.com Join our reciprocal link exchange! You can exchange links with a network of Web sites looking to exchange reciprocal links with webmasters just like you! All Natural Hoodia Weight Loss www. direct.com

Based Business Home Internet Search engines are highly unpredictable. They keep changing
their algorithms every now and then. Your site is on the
top 10 results today but it may not be so tomorrow.

We have activated a reciprocal links programme and review all linked sites personally. If your website is a good match, we'd love to exchange links with you. Interested Please add our reciprocal link to your site first, using the URL, or descriptions below. //www.searchofficespace.com a href=" //www.searchofficespace.com" title="Free search for serviced Offices & executive suites"> /

Business Homebased Opportunity I don't say you should neglect search engines. However, your
main concern should be getting traffic from direct links.
Search engine ranking should be your secondary concern.

Subscribe to our mailing list Link Exchange The London Wine Academy encourages the building of successful link partnerships with other related internet guides and sites. s before requesting a reciprocal link. (This is due to the bad influence sites have had on the internet by asking for good faith links and not reciprocating).

Based Business Home Mlm Furthermore, your links page can serve as an excellent
resource for your visitors. As any Internet marketer will
tell you, it's the content that makes a successful site.
When you provide useful links for your visitors, your site
becomes more credible, more helpful, more likely to be
bookmarked for future visits. All of which adds up to a
steady stream of traffic.

Business New Opportunity So how do you identify sites that can send you more of
direct traffic? Here are some pointers to consider while
exchanging links:

Business Home Online 1) Look out for sites that have good content.

Best Business Home Opportunity Content is the #1 reason people go online. If a site has
good content, more number of repeat visitors it'll have.

Business Investment 2) Look out for sites that display a prominent link to their
links page on their home page as well as on the rest of the
pages.

Business Home Making Money When I say prominent, I don't mean a link with h1 font size!
What I mean is that the link should not be less prominent
than the rest of links on the site.

Based Business Free Home Many web masters, particularly those who want links to help
only their search engine ranking, will hide their links
page or place it only on their home page, some where at the
bottom with a -1 font size. The most common reason for doing
this is a fear of losing visitors, but that fear is
absolutely unfounded when you really understand how the
Internet works.

Business Internet Online Say your web site has a 1% conversion ratio. That means for
every 100 visitors that visit your site, you make one sale.
Now what about the rest 99. They are looking for something
else, isn't it? So what do they do? They have 3 options:

Best Business Opportunity a) Go back to the previous site.

Business Computer Home b) Visit your links page (if you have one), hoping
that they would find the information on sites listed
there.

Business Idea Opportunity c) End their browsing session.

Based Business Home Online So which do you think is the best option? I would definitely
want my visitors to go to my links page and visit my link
partners rather than go back. Because I know that my link
partners would send some visitors in the same way to my
site.

Business Federal Opportunity Now this exchange would only happen if we had a prominent
link to our links page on all the pages of our site, should
our visitors decide to leave us any time.

Based Business Home Legitimate -----Side Bar-----
There are some sites that have their links page designed for
link partners rather than for their visitors!

Business Home Mlm Opportunity They'll use the following texts to link to their links page:
"Let's Trade Links", "Trade Links" and so on... Such sites
are more interested in finding link partners than providing
information to their visitors. The end result is link
partners visiting each other's site.
-----Side Bar-----

Business Home Idea Internet 3) Look out for sites that have tightly themed and
categorized links page.

Based Business From Home Sites that trade links solely for search engine rankings
have links to sites on almost all the subjects on their
links page. Typically ranging to hundreds of them on a
single page. These pages are never going to be visited by
those looking for additional information.

Business Make Money Online Whereas sites that have their links categorized are more
user friendly and are more likely to attract visitors.

Base Business Home Opportunity Conclusion

Business Magazine Opportunity There is no point in looking for quality sites when YOUR
links page is designed without keeping the interests of your
visitors in mind. Only when we start thinking of our links
page as a service to our visitors rather than a tool for
higher search engine ranking, we'll be able to make the
most from reciprocal links.

Business Make Money

Vishal P. Rao is the editor of Home Based Business
Opportunities - A web site dedicated to opportunities, ideas
and resources to help you start and run a home based
business. Visit his site at:
http://www.home-based-business-opportunities.com