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LastMinuteTravel.com Forges a Marketing Alliance with MapQuest.com

Business Home Internet Atlanta, LastMinuteTravel.com, the global Internet site for Last Minute Travel offers, today announced a marketing alliance with MapQuest.com, a wholly owned subsidiary of America Online, Inc., and the leader in providing online, voice and wireless mapping, directions and destination information solutions to consumers anytime, anywhere.

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So, let me update you on the last few weeks. Forge has sold its Trafficonomy skill and online gaming business in a management buyout to a consortium led by my long time partner and friend Mark van Diggelen, CEO of Trafficonomy. It was Trafficonomy’s burgeoning success in the online gaming market and its need for independence that was the main motivation for the buyout. Forge’s primary business focus lies in delivering performance marketing consulting and affiliate marketing solutions. Our primary markets are the USA, Europe and South Africa. We felt that both companies’ strategic business interests could be best served by spinning off the Trafficonomy gaming business. This would be enabling both businesses to focus on their core business without hampering growth or opportunities in either.

Based Business Home Income The growing relationship between LastMinuteTravel.com and MapQuest is relevant for business and leisure travelers as we continue to fulfill our consumer proposition to be `the smart site` for today`s growing number of last minute travelers," said Jack Arogeti, EVP Marketing, LastMinuteTravel.com. "There is a natural symmetry between saving time and money booking travel and needing directions and maps," added Arogeti. "Our complementary relationship with MapQuest.com provides consumers with a direct link to easy one-stop shopping and door-to-door directions. Consumers can either start by booking last minute travel on our site, or get destination information first at MapQuest.com and then click through to our marketplace of travel and entertainment offers."

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Based Business Home Internet "No matter where you`re going, MapQuest is your trusted travel companion from the start to end of every journey," said Neil Smit, Chief Operating Officer of MapQuest.com. "With up-to-the-minute travel and entertainment opportunities provided by LastMinuteTravel.com, MapQuest continues to help people plan their trips easily and conveniently -- adding an element of fun along the way."

(JVI) JVI (the majority partner of Southeast Alliance) has 5+ years experience as a Management & Marketing Contractor for the U.S.

Business Homebased Opportunity Since its consumer launch a year ago, LastMinuteTravel.com has distinguished itself among consumers as the first place to look when travel has to happen quickly. With nearly one million just-released travel offers at any moment, LastMinuteTravel.com provides consumers with instant access to continually updated travel opportunities from brand name providers without the anticipated last-minute penalties often imposed.

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Based Business Home Mlm With more than 600 global travel and leisure providers, LastMinuteTravel.com offers access to the world`s largest airlines including Delta, American, US Airways, Continental and Lufthansa, as well as Hyatt Hotels and Resorts, Hilton Hotels & Resorts, Swiss tel, Disney Cruise Line, Carnival Cruise Line, and many other preferred travel and entertainment providers.

Business New Opportunity Shoppers may conveniently browse the dynamically updated listings at LastMinuteTravel.com and when ready to book, they are connected to premier providers worldwide. Unlike many other travel sites today, LastMinuteTravel.com charges no commission or transaction fees, saving both consumers and travel providers money.

Business Home Online In addition, LastMinuteTravel.com offers the services of My Travel Minder(tm), a free e-mail alert that automatically notifies customers when their requested travel and entertainment options become available. My Travel Minder continues to work as a personal travel planner -- even when the customer is not logged on to the site.