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Adventure Sports Magazine Launches "Advertiser Friendly" Texterity Digital Edition

SOUTHBOROUGH, Mass. & SNELLVILLE, Ga.--(BUSINESS WIRE)--Aug. 11, 2004--Adventure Sports Magazine(R) (ASM) has chosen Texterity, Inc., as its digital delivery partner, with a focus on connecting readers and advertisers. By using Texterity's Published Web Format, ASM is accessible electronically the same day the publication is distributed, allowing readers to interact directly with advertisers via the Web. The online issue can be viewed on the web at http://adventuresports.texterity.com.
"This is a monumental step for RFA Media as we strive to create distinctive advertising opportunities for our customers. Now advertisers can get direct feedback from their advertising. Print ads turn into multi-linked media connecting the reader to the advertiser's web site, product reviews and directly to on-line stores," said Scot Love, Publisher of Adventure Sports.

With an initial 20,000 controlled online subscribers, Adventure Sports' total distribution will be over 50,000 - producing a reach of over 100,000 readers. The online view of ASM further enhances advertisers' exposure. Links to any web address are free for advertisers to effortlessly broaden their messages.

The digital edition of Adventure Sports Magazine(R) includes several unique reader features, including immediate browser ("no plug-in required") access to issues, archive searching, and the "Send to a Friend" feature, which sends the exact page a reader is viewing with personalized comments.

"RFA Media has realized the benefit of Texterity editions to both readers and advertisers. We provide readers with the highest quality, most easily accessible electronic edition; we provide the publisher with real-time statistics on advertisements, including time spent reading ads, as well as click through rates for every ad," said Martin Hensel, President of Texterity.

About Adventure Sports Magazine(R)

Adventure Sports (www.ASMagazine.com) is published 10 times annually by RFA Media, LLC. Founded in 2002, Adventure Sports has quickly become North America's leading multi-sport and adventure racing magazine with full-color, glossy issues distributed throughout the U.S. and Canada. Multi-sport racing and the adventure lifestyle represent two of the fastest-growing trends in the U.S. There are more than 500 multi-sport races planned in the U.S. in 2004, an increase of more than 250 percent since 2001.

About Texterity

Texterity (www.texterity.com) is a leading provider of electronic publishing services enabling the transformation, delivery, and tracking of magazines, catalogs, corporate documents, and digital libraries. Texterity provides services to customers including Dow Jones & Co., Inc., Penton Media, Summit Publishing, Hearst, CMP, Ziff Davis Media, IDG, Penguin Putnam, Baker & Taylor, Time Warner, and Microsoft Corporation. Texterity is headquartered in Southborough, Massachusetts, USA.

Texterity and Published Web Format are registered trademarks and/or service marks of Texterity, Inc.

Contacts


Metzger Communications
Mark Metzger, 781-648-2564
or
Adventure Sports Magazine
Beth Lovin, 770-817-9000 Ext 205

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